Kai-Fu Lee said in the Age of AI documentary that "AI is nowhere close to displacing humans from work.. I do believe that 50% of jobs will be somewhat or extremely threatened by AI in the next 15 years."
The major I chose when I entered High Point as a freshman was Sports Media. Specifically, I wanted to be behind the broadcasting desk. I don't believe that AI is going to replace broadcasters as a whole, because a computer can’t turn into a human, unless the creators of AI can create real-time holograms with the personality of an on-air human.
Unfortunately after further research, I discovered that human holograms generated by AI are becoming a real thing. However, for the time being I do believe that AI has been adopted in the broadcast community as a tool for script writing and video production.
As I have gone through my college career, my dreams for my future have taken a 180-degree change. I am still in the sports media major; however, my passion now lies in marketing instead of broadcasting. If I am being completely honest with myself, I am truly worried about the future of marketing with AI. I think about ChatGPT, a widely used AI system that can already create a marketing campaign all by itself. It is important to remember that everything it does is very surface-level, but the service can generate pictures, videos, and much more. I really do hope that marketing departments choose to keep the human spark in their programs rather than go fully AI. I believe AI can be a helpful tool, just as in broadcasting; however, if, within the next 15 years, AI advances go off the charts, I am sure companies will do everything in their power to save money and cut their marketing departments.
As much as I worry that AI will take over my future job, I take the approach that there is not much that can be done to stop it. To combat these fears, I will do everything in my power to be as good at my profession as possible.
